When Kids Become Content: The Hidden Cost of Family Vlogging and ‘Sharenting’
The Rise of Family Vlogging and Sharenting
Family vlogging and “sharenting” have become cultural norms. Parents capture everyday moments, milestones, tantrums, private moments, and share them online, often for connection and community. But studies show that over 75% of parents post about their children online, frequently without considering long-term consequences.
Privacy Risks and Identity Exposure
“Sharenting” can leave children vulnerable online. Research warns that parents sharing intimate details can inadvertently expose kids to identity theft, digital kidnapping, and exploitation. One study reported an average of 300 photos or sensitive details posted per child each year, often without consent. This digital footprint begins long before children can express their own opinions.
Emotional Impact: Identity and Trust
When kids grow up being documented online, their self-perception can shift. Psychologists explain that sharenting can interfere with a child’s identity development and even harm the parent-child relationship.
In one survey, 71% of teens felt their parents did not respect their digital privacy, and nearly 40% were embarrassed by what their parents shared. These feelings of betrayal can erode trust and emotional safety at home.
Legal and Ethical Concerns
Regulations vary and often lag behind cultural norms. While laws like the Children’s Online Privacy Protection Act (COPPA) regulate platforms, not parents, legislation specifically protecting children from oversharing by parents is limited. In response to growing concerns, some countries are exploring laws to grant children the right to erase their digital footprint at adulthood.
How Parents Can Practice Mindful Sharing
Set Boundaries: Decide what and when it is okay to share, and when to keep content private.
Obtain Consent: As children grow older, ask for their input before posting.
Use Privacy Settings: Share within closed family groups rather than public feeds.
Monitor Digital Footprint: Reflect on how content might feel to the child later in life.
Discuss Digital Identity: Help kids understand their right to control their own online presence.
Family vlogging and social sharing can bring connection and creativity, but they also hold hidden costs. Children deserve the right to grow up safely, not as content but as whole individuals with agency over their digital lives. By taking thoughtful steps now, parents can protect their kids’ privacy, integrity, and future.
Sources
University of Michigan, C.S. Mott Children’s Hospital National Poll on Children’s Health, reports on parental sharenting trends.
Journal of Pediatrics (2023): study finding an average of 300 photos or sensitive details posted per child per year.
Cleveland Clinic Health Insights: “Sharenting: Why It Matters for Kids’ Identity and Parent-Child Relationships.”
Pew Research Center: survey data showing 71% of teens feel parents do not respect their digital privacy.
Children’s Online Privacy Protection Act (COPPA) — existing federal protections for kids’ data online.
Ongoing legislative proposals in Europe and Australia that would allow children to erase digital content shared about them once they reach adulthood.
