At KinderWeb, we believe that children deserve more than just access to technology; they deserve the tools, skills, and protections to thrive within it. Our mission is to build a safer, smarter internet for kids through digital literacy education, ethical tech guidance, and advocacy for child-centered digital policies.

Founded by Jennifer Choudhury, a digital marketer with over 18 years of experience, including leadership roles at Fortune 20 companies, KinderWeb was born out of both professional expertise and personal purpose. Jennifer holds a degree in Forensic Psychology from John Jay College of Criminal Justice and a certification in Design Thinking from the University of Virginia Darden School of Business, credentials that reflect her commitment to understanding human behavior and designing thoughtful, user-centered solutions.

As a long-time advocate for youth empowerment, Jennifer has always been passionate about giving children the tools they need to navigate life with confidence. But it wasn’t until becoming a mother of two that she saw the urgency of the digital safety gap firsthand, and the critical need for action.

“As both a parent and a professional, I’ve come to believe that digital literacy isn’t just important, it may be the most essential subject of our time. We assume today’s kids are ‘naturally’ tech-savvy because they can swipe and scroll before they can speak, but functionality is not fluency. We’re handing children access to some of the most powerful tools ever created without the context, ethics, or critical thinking to use them wisely. That’s not fair to them, and it’s not sustainable for us. That’s not just a service. It’s a responsibility, and one we’re proud to take on.” — Jennifer Choudhury, Founder of KinderWeb

Jennifer founded KinderWeb to combine her marketing and data strategy background with her commitment to child wellbeing, using technology not just to reach people, but to protect, educate, and advocate for the next generation.

Through community partnerships, schools, and policy collaborations, KinderWeb works at multiple levels, from equipping families with everyday tools to pushing for systemic change in how tech serves children. Our work is data-informed, advocacy-driven, and human-first.

Whether you're a parent, teacher, or policymaker, KinderWeb invites you to be part of a growing movement to make the world safer, smarter, and more equitable for every child.